# Kilograph — llms-full.txt > Full content reference for AI systems. For a concise overview see /llms.txt. > Website: https://kilograph.com --- ## About Kilograph Kilograph is a global narrative strategy and creative agency specializing in the built environment. We help ambitious ideas become something others can see, understand, and believe in. We work at the intersection of narrative strategy, film, and experience design — translating complex, contested, or visionary ideas into narratives that move people: communities, investors, approval boards, tenants, and the public. Founded in 2009. Headquartered in Los Angeles with a studio in Barcelona and a presence in Dubai. Woman-owned: WBE, DBE, and SBE certified with LA Metro, the State of CA, and WBENC. Led by **Keely Colcleugh**, Founder and CEO — a trained architect with prior experience at OMA/AMO, SOM, Atelier Jean Nouvel, and Bruce Mau Design. The name reflects the agency's philosophy: *kilo* (weight, gravity, precision) and *graph* (to make visible). We are a strategy-first agency — every engagement begins with a clear understanding of the audience, the stakes, and what success looks like. Creative output follows from that. --- ## Core Services - **Narrative Strategy** — Positioning, messaging architecture, and communications frameworks for complex projects and organizations - **Brand Identity** — Visual identity, naming, voice, and brand systems for real estate, infrastructure, and design-forward companies - **Branding & Design** — Full brand positioning to brand refresh; shaping brands that stand apart - **Visualization** — Architectural and environmental CGI and 3D rendering at the highest level of craft - **Film and Animation** — Cinematic storytelling for development, infrastructure, civic, and institutional projects - **Interactive and Immersive** — Real-time Unreal Engine environments, VR, AR, interactive tools for sales, leasing, and community engagement - **Experience Design** — Digital activations, on-site engagements, environmental and exhibit design - **Collateral and Campaign** — Print, digital, signage, and integrated marketing campaigns for place and property --- ## Sectors **Real Estate and Development** — Leasing campaigns, investor materials, community approval strategies, brand identity, and sales experiences for residential, commercial, mixed-use, and master-planned projects. **Architecture and Design** — Practice branding, competition visualization, thought leadership, and public communications for leading global firms. **Infrastructure and Data Centers** — Narrative strategy and creative production for data center developers, energy infrastructure owners, and logistics operators navigating siting, permitting, and public perception challenges. **Tech and Corporate** — Brand strategy, environmental design, and experience design for technology companies and corporate campuses. **Civic and Institutional** — Public engagement campaigns, wayfinding, identity, and communications for museums, cultural institutions, and government entities. --- ## Team - **Keely Colcleugh** — Founder & CEO (Los Angeles, Barcelona) - **Shannon Sweeney** — Senior Producer (Los Angeles) - **Simret Dhilon** — Digital Producer (Los Angeles) - **Whitney Huhmann** — Brand Director (Los Angeles), former creative director at Newmark and Marriott International New York - **Matteo Venanzio** — Senior 3D Artist; founder of the SODA Festival (Sorrento, Italy), a community event for the archviz and visualization industry - **Graham Ferrier** — Operations Director, licensed architect, former director of Ferrier Architecture Studio, Former architect at Morphosis Architects Los Angeles (Los Angeles, Barcelona) - **Riccardo Pistore** — Head of 3D (Spain) - **Jerry Jiang** — Multimedia Artist (Los Angeles) --- ## Clients and Partners Representative clients include: Google, Netflix, Nike, Gensler, BIG (Bjarke Ingels Group), Foster + Partners, Zaha Hadid Architects, CBRE, JLL, Brookfield, Hines, Worthe Real Estate Group, East West Partners, ALTA Real Estate Development, Lincoln Property Company, DTLA Alliance, McCourt, Downtown Properties, OCVIBE, Millennium Partners, Etco Homes, Hackman Capital Partners, IDS Real Estate Group, HomeBase Partners, Unico, Preylock, Avalon Holographics, Treepublic, Dense Air, Sidewalk Infrastructure Partners, Harvest Properties, Bardas Investment Group, Television City, A+D Museum, Scott Shields Architects, Claremont McKenna College, University of Kansas, University of Washington Tacoma, DP Data Centers, DLR Group, HOK Architects. --- ## Projects ### Terrain Client: Terrain | Los Angeles, CA Services: Narrative Strategy, Brand Identity Capabilities: Logo Design, Visual Identity System, Typography, Brand Voice Sector: Architecture and Design Terrain approached Kilograph for a rebrand that better reflected who they are today: an architecture studio known not just for strong thinking, but for how much they enjoy the process of getting there. The goal was to create an identity that felt intelligent and structured, while also warm, collaborative, and distinctly human. The result is a system that balances rigor with creativity. Confident without being overly polished. Clever without trying too hard. --- ### OCVIBE Client: OCVIBE | Anaheim, CA Services: Narrative Strategy, Film & Animation, Renderings & Visualization Capabilities: Cinematic Film Production, CGI/3D Rendering, 360° Panoramas, Spatial Storytelling Sector: Real Estate and Development Kilograph partnered with the development team to shape how OCVIBE would be introduced to the public. The work established a narrative and visual language for the district through film, immersive media, and a suite of spatial storytelling assets. Deliverables included cinematic imagery, panoramas, and a launch film. --- ### Reno-Tahoe International Airport (MoreRNO) Client: Gensler | Reno, NV Services: Film & Animation, Renderings & Visualization Capabilities: Cinematic Film Production, CGI/3D Rendering, Architectural Visualization, Passenger Experience Storytelling Sector: Civic and Institutional An exciting transformation is coming to the Reno-Tahoe International Airport. As part of the MoreRNO modernization program, Gensler designed new concourses with an emphasis on larger, brighter spaces, upgraded technology, and new amenities that create a more efficient and elevated travel experience. The new design weaves the adventurous spirit of the area into the spaces through light, mountain views, and more tactile materials. Kilograph collaborated with Gensler to create an immersive film and engaging renderings that highlight the future passenger experience. --- ### Los Angeles Aerial Rapid Transit (LA ART) Client: McCourt | Los Angeles, CA Services: Narrative Strategy, Renderings & Visualization, Film & Animation, Experience Design Capabilities: CGI/3D Rendering, Cinematic Film Production, Physical Exhibit Design, Community Engagement Storytelling Sector: Civic and Institutional LA ART is a proposal for an aerial rapid transit gondola system connecting Los Angeles Union Station and Dodger Stadium — with capacity to move approximately 5,000 people per hour per direction using quiet, safe, environmentally friendly, zero-emission technology. Kilograph worked on renderings, a film, and a physical exhibit design. With sensitivity to the history and culture of the neighborhood, the work delivered a message of bringing together new experiences while highlighting prominent features of Chinatown, Olvera Street, and Dodger Stadium. --- ### The Bradbury Building Client: Downtown Properties | Los Angeles, CA Services: Narrative Strategy, Brand Identity, Web & Interactive, Collateral & Campaign Capabilities: Brand Identity System, Logo Design, Visual Identity, Website Design, Membership Launch Campaign Sector: Real Estate and Development Transforming The Bradbury Building — one of Downtown Los Angeles' most photographed icons — into a brand was a rare and exhilarating journey. With no previous identity or formal digital presence, the client wanted to promote co-working spaces and launch a Social Membership granting access to the Wyman Bar. The brand identity was crafted by immersing in the building's unique history and translating the story told by its incredible architectural details, honoring its rich heritage while infusing it with a fresh, modern twist. --- ### Mr. C Residences Downtown Client: ALTA Real Estate Development | Dubai, UAE Services: Renderings & Visualization, Collateral & Campaign Capabilities: CGI/3D Rendering, Luxury Marketing Materials, High-End Residential Visualization Sector: Real Estate and Development Rooted in the Cipriani family's storied hospitality legacy, Mr. C Residences Downtown embodies a new era of glamorous modern living. Kilograph crafted a suite of compelling assets that captured the brand's signature blend of timeless elegance and contemporary sophistication. --- ### Treepublic Client: Treepublic | Los Angeles, CA Services: Brand Identity, Web & Interactive Capabilities: Brand Identity Refresh, Visual System Design, Website Design & Development, Digital Brand Experience Sector: Tech and Corporate Treepublic is built on a simple idea: energy should be reliable, resilient, and within reach. Kilograph refreshed the identity and digital experience to bring greater cohesion and presence, refining the system to support where Treepublic is today and where it's headed. The brand now presents as steady and forward-looking — rooted in real work, with a clear sense of direction. --- ### Avalon Holographics Client: Avalon Holographics | St. John's, Canada Services: Brand Identity, Web & Interactive Capabilities: Full Brand Refresh, Visual System Overhaul, Website Design & Development Sector: Tech and Corporate Avalon Holographics underwent a full brand refresh, including a complete overhaul of the website and visual system. The goal was to better reflect Avalon's position as a bold and credible leader at the forefront of holographic display technology. --- ### La Marsa Client: ALTA Real Estate Development | Dubai, UAE Services: Renderings & Visualization, Collateral & Campaign Capabilities: CGI/3D Rendering, Luxury Print Design, Coffee Table Book Production, Editorial Design Sector: Real Estate and Development Kilograph partnered with ALTA development to visualize a 14,000 sq. ft villa in Jumeirah Bay, Dubai, and design a coffee table book as its main marketing tool. The La Marsa book presents the residence as both architecture and experience, weaving together imagery and narrative to reveal its character — moody, textural, and precise. --- ### Villa Gaia Client: ALTA Real Estate Development | Dubai, UAE Services: Renderings & Visualization, Collateral & Campaign Capabilities: CGI/3D Rendering, Luxury Waterfront Visualization, Coffee Table Book Design, Large-Format Print Sector: Real Estate and Development Kilograph visualized Gaia, a luxury waterfront villa in exclusive Jumeirah Bay, Dubai, and designed a large-format coffee table book to serve as the primary marketing tool for this high-end residence. --- ### ALTA Real Estate Development Client: ALTA Real Estate Development | Dubai, UAE Services: Narrative Strategy, Brand Identity Capabilities: Brand Positioning, Visual Identity System, Logo Design, Investor-Facing Brand Architecture Sector: Real Estate and Development In a city defined by ambition, ALTA needed a brand identity that matched its distinct approach to real estate — rooted in forward-thinking innovation while maintaining timeless, understated elegance. Kilograph refined ALTA's brand into a sophisticated, visionary presence resonating with discerning investors, architects, and buyers. --- ### Founders Place Client: East West Partners | Park City, Utah Services: Narrative Strategy, Renderings & Visualization, Collateral & Campaign Capabilities: CGI/3D Rendering, Presales Marketing Materials, Luxury Residential Visualization, Brand Strategy Sector: Real Estate and Development Outcome: Supported 95% presale of 78 luxury units A new private, ski-in, ski-out, luxury condominium community in Park City's Deer Crest neighborhood — 78 luxury residences across four buildings anchored by a state-of-the-art amenity building. Kilograph's marketing materials focused on the property's unique brand character while highlighting spectacular views and proximity to the slopes. These assets helped East West's team successfully presell 95% of the units. --- ### Freedom Plaza Client: Bjarke Ingels Group (BIG), Soloviev, Mohegan, Banyan Tree, OJB | New York, NY Services: Renderings & Visualization, Film & Animation Capabilities: CGI/3D Rendering, Cinematic Film, Mixed-Use Development Visualization Sector: Real Estate and Development, Civic and Institutional A striking blend of public civic initiatives and unique urban experience, brought to life in partnership with Soloviev, Mohegan, Bjarke Ingels Group, Banyan Tree, and OJB. --- ### Preylock Client: Preylock Services: Brand Identity, Web & Interactive Capabilities: Brand Evolution, Visual Identity Refinement, Website Design & Development Sector: Real Estate and Development Kilograph delivered a brand evolution for Preylock, a forward-thinking and agile real estate investment firm — refining their brand identity and culminating in a reimagined website that reflects their innovative approach. --- ### U.S. Bancorp Tower (USBT "Big Pink") Client: Unico | Portland, OR Services: Narrative Strategy, Brand Identity, Web & Interactive, Collateral & Campaign Capabilities: Brand Strategy, Logo Design, Color System Design, Website Design & Development, Print Collateral Sector: Real Estate and Development Kilograph developed a brand strategy and identity for Portland's iconic USBT "Big Pink" building, steering it into the next generation of work and retail. An instantly recognizable logo and bold color palette — combining the building's signature pink with vibrant squash, cool blue, and modern neutrals — was carried through to a new website and collateral. --- ### Sunset & Wilcox Client: Millennium Partners | Los Angeles, CA Services: Narrative Strategy, Brand Identity, Film & Animation Capabilities: Brand Identity, Cinematic Marketing Film, Positioning for Creative/Entertainment Tenants Sector: Real Estate and Development Anchored in the heart of the Vinyl District, Sunset + Wilcox is a sustainable masterpiece elevating the entertainment workspace. Kilograph crafted a brand identity that captures the essence of Sunset + Wilcox — a haven designed for trailblazers across entertainment, tech, media, creative, and talent industries — alongside a marketing film. --- ### University of Kansas — Makers' KUbe Client: Bjarke Ingels Group (BIG) | Lawrence, Kansas Services: Renderings & Visualization Capabilities: CGI/3D Rendering, Architectural Visualization, Lifestyle & Student Life Storytelling Sector: Civic and Institutional Kilograph collaborated with BIG on the "Makers' KUbe" — a new studio space for the University of Kansas School of Architecture & Design. Renderings captured the lively spirit of student life across seasons, from summer days on the lawns to winter snowball fights, within this innovative glazed cube with lattice timber structure. --- ### University of Washington Tacoma — 2025 Campus Master Plan Client: Bjarke Ingels Group | Tacoma, Washington Services: Film & Animation, Renderings & Visualization Capabilities: Stylized Animation, Photorealistic CGI Rendering, Master Plan Visualization, Campus Vision Storytelling Sector: Civic and Institutional A unique, stylized animation that builds excitement around UWT's bold 30-year vision to expand the campus and activate underused land into a vibrant, accessible, community-connected hub. Accompanied photorealistic renderings for the 2025 Campus Master Plan Framework for Development. --- ### Dense Air Client: Sidewalk Infrastructure Partners / Dense Air | United Kingdom Services: Brand Identity, Web & Interactive, Film & Animation Capabilities: 3D Logo Animation, Website Design & Development, Long-Form Animation, Scrollytelling / Interactive Web Experience Sector: Infrastructure and Data Centers, Tech and Corporate Dense Air brings together communities and carriers on the CoFi platform to build 5G wireless networks. Kilograph designed and animated a 3D logo, designed and developed a new website, and created a long-form animation transformed into an interactive "scrollytelling" experience for the homepage. --- ### Innovative Infrastructure Initiative (I³) Client: Sidewalk Infrastructure Partners | USA Services: Web & Interactive, Brand Identity, Renderings & Visualization Capabilities: Interactive 3D Website, Map-Based Navigation Design, 3D Infrastructure Modeling, Website Design & Development, Brand Identity Sector: Infrastructure and Data Centers, Tech and Corporate Kilograph developed an interactive 3D website with primary navigation through a map, showcasing pioneering technology-enabled infrastructure projects transforming urban life across the US. Kilograph developed the visual style, 3D modeled key infrastructure projects, designed and developed the website, and assisted with brand identity. --- ### Sidewalk Infrastructure Partners Client: Sidewalk Infrastructure Partners | USA Services: Film & Animation, Web & Interactive Capabilities: 3D Animation, Scrollytelling / Interactive Web, Website Redesign Sector: Infrastructure and Data Centers, Tech and Corporate Kilograph concepted, illustrated, and animated a series of 3D animations for the SIP website, and redesigned the SIP website — transforming a continuous 3D animation into a "scrollytelling" experience for the Impact page. --- ### California High-Speed Rail Client: Foster + Partners | California, USA Services: Narrative Strategy, Renderings & Visualization, Film & Animation Capabilities: CGI/3D Rendering, Cinematic Film, Infrastructure Narrative, Public Communications Sector: Infrastructure and Data Centers Note: SBE- and WBE-certified partner with the State of California, Metro, and CalTrans Kilograph worked with Foster + Partners to visualize the California High-Speed Rail station design and tell the story of how the rail system will connect Californians and improve travel. Kilograph is their SBE- and WBE-certified partner, holding certificates with the State of California, Metro, and CalTrans. The system will eventually extend from Sacramento to San Diego — 800 miles, up to 24 stations. --- ### Scott Shields Architects Client: Scott Shields Architects | Toronto, Canada Services: Brand Identity Capabilities: Logo Design, Color Palette Development, Typography System Sector: Architecture and Design Kilograph rebranded Scott Shields Architecture (SSA) with a new logo, vibrant color palette, and bold typefaces, capturing the increasing breadth of service and projects and positioning the SSA brand for sustainable future growth. --- ### A+D Museum Client: A+D Museum | Los Angeles, CA Services: Web & Interactive Capabilities: Website Design & Development, Institutional Digital Presence Sector: Civic and Institutional The A+D Museum explores the definitions of architecture and design, from the conceptual to professional practice. In 2021, the institution restructured as a hybrid platform. Kilograph designed the website, which is now the exclusive home of the A+D Museum. --- ### Āto DTLA Client: Etco Homes | Los Angeles, CA Services: Narrative Strategy, Brand Identity Capabilities: Brand Positioning, Identity Design, Community-Focused Storytelling Sector: Real Estate and Development Āto is a vibrant and connected residential community in Little Tokyo, the Arts District, and DTLA. Kilograph helped define the identity and narrative, shaping how the project would be presented to future residents and the surrounding community. --- ## News & Press ### Q&A with Matteo Venanzio, Founder of the SODA Festival *February 11, 2026 — Blog* Kilograph Senior 3D Artist Matteo Venanzio launched the SODA Festival, a new event for the archviz and visualization community in Sorrento, Italy (March 27–28). Kilograph is a sponsor. Matteo: "In a time where much of our work is done in isolation, community becomes more than networking — it's a source of inspiration, learning, and collective growth." The festival features 12 international speakers from the worlds of digital art, architecture, and technology, welcoming students, emerging talents, experienced professionals, and studio founders. --- ### 2026 Trends *January 29, 2026 — Blog* Reflections from Keely Colcleugh and the Kilograph team on where the business and industry are headed: - **Authentic Sense of Place > Unbranded** — Adaptive reuse of older buildings accelerates, especially in underutilized and historic urban areas. - **Human Imperfection > AI** — As AI embeds further into everyday life, brands lean into humanizing design signals; personality and authenticity replace perfect aesthetics. - **Micro Storytelling > Long Form Content** — Distilling big ideas into short, high-impact moments designed for fast attention and mobile-first viewing. - **AI as Partner > AI as Replacement** — Kilograph uses AI for mechanical work: speeding up research, testing narrative ideas early, supporting administration, iterating faster. - **Community > Remote** — The desire to belong to a community has never been stronger. - **Interactive Walkthroughs > Static Images** — Immersive Unreal Engine / Unity 3D walkthroughs increasingly replace static renderings. - **AI Integration in Animation > Experimental Phase** — AI-driven workflows push CG animation into its next phase. - **Full Project Journey > Final Delivery** — Visualization as a communication tool throughout every phase, building trust and better decision making. --- ### Q&A on the ASAI Award-Winning Project *November 18, 2025 — Blog* Senior 3D Artist Matteo Venanzio on the Hugh Ferriss Memorial Prize-winning HOK airport project: "We approached the images more like short stories than traditional architectural visualizations. Instead of focusing purely on space and architecture, we built each image around people, their lifestyle, and the culture. We began by writing a script for every scene, almost like a storyboard for an animation." Most projects put the spotlight on architecture with people supporting the story — in this project, the people were the story. --- ### Kilograph Wins the Hugh Ferriss Memorial Prize *September 13, 2025 — Press* Kilograph won the Hugh Ferriss Memorial Prize — the highest honor awarded by the American Society of Architectural Illustrators — for a rendering done in collaboration with HOK Architects. The award was formally presented at ASAI's 39th annual Architecture in Perspective International Competition. The work prioritized bringing human interactions to the forefront while showcasing the full architectural scope, moving beyond the big picture to capture the personal moments a new space can evoke. --- ### 2025 Trends *February 5, 2025 — Blog* Industry perspectives from the Kilograph team across disciplines: - **Branding & Design** — AI-generated aesthetics open creative exploration; authenticity and hand-crafted elements rise as a countertrend. - **Experience Design** — Brands create purposeful experiences that build lasting loyalty; wellbeing alignment increases. - **New Technologies** — AI tools enhance workflows; VR/AR advances; real-time rendering tools revolutionize real estate and development. - **Dubai Market** — High quality engaging video becomes essential; brands lean into experience design for trade shows and events. - **Interactive Design** — Typography breaks free with distorted type, irregular layouts, and kinetic animations. - **Storytelling: Cinematic Place-Making** — Thematic arcs, character perspectives, and choreographed visuals transform buildings into immersive stories. - **Storytelling: Community-Centered Narratives** — Spaces come to life when the people who use them share in shaping their narrative. - **Storytelling: Multi-Sensory Storytelling** — Soundscapes, moving lighting, and physical prompts create genuinely immersive experiences. --- ### 48 Hours in Dubai *September 16, 2024 — Blog* A city guide by Camille Mallat (Managing Director) and Tanya Haroun (Senior Account Manager). Highlights: Wakesurf around Burj Al Arab, Dubai Mall, Origami Sushi, Nuska Beach sundowners, Al Serkal Avenue galleries, desert safari with Platinum Heritage (camels, dune bashing, falcon show, sandboarding), SAN beach club, Kite Beach. --- ### 24 Hours in Barcelona *April 1, 2024 — Blog* A city guide by Keely Colcleugh. Highlights: El Dole breakfast in Sarria, Foix de Sarria (chocolate croissants), Gouthier Bar de Ostras, El Tomàs de Sarrià (patatas bravas), Sant Antoni Sunday book fair, Els Encants Market, El Poblenou district, Barceloneta boardwalk, Phenomena cinema (cash only, beer in cans, 80s movies, 70mm projection). --- ## Contact **Los Angeles (Headquarters)** 304 S. Broadway, Suite 204, Los Angeles, CA 90013 Phone: (213) 908-2209 Email: info@kilograph.com **Barcelona** (European studio — serves European clients and supports global engagements) **Careers:** careers@kilograph.com "We are always looking for talented individuals." **Newsletter:** Sign up at https://kilograph.com/contact --- ## Site Structure - **/** — Home - **/about** — Agency story, team, clients, testimonials, services, history - **/work** — Full project portfolio with category and sector filters - **/folio/:slug** — Individual project pages - **/news** — News and press, filterable by Blog / Press - **/news/:slug** — Individual articles - **/contact** — Contact form, office addresses, open positions - **/privacy-policy** — Privacy policy --- ## Awards and Recognition - **Indigo Award** (2025) — Real Estate branding firm of the year 2025; awarded for the Bradbury Building rebrand - **Hugh Ferriss Memorial Prize** (2025) — American Society of Architectural Illustrators, highest honor; awarded for the HOK airport competition rendering - **ASAI Award** — American Society of Architectural Illustrators recognition for visualization work - **3D Award** — Kilograph recognized for 3D visualization excellence --- ## Credentials - Woman Business Enterprise (WBE) certified - Disadvantaged Business Enterprise (DBE) certified - Small Business Enterprise (SBE) certified - SBA and WOSB certified - Certifications held with LA Metro, State of California, CalTrans, and WBENC - Founded 2009