Treepublic
Treepublic is built on a simple idea: energy should be reliable, resilient, and within reach. As the company and its core idea continue to expand, the brand evolves alongside it. Not a reinvention, but a considered progression. A layer of modernity added to something already grounded.
Kilograph refreshed the identity and digital experience to bring greater cohesion and presence, refining the system to support where Treepublic is today and where it’s headed.
The brand now presents as steady and forward-looking. Rooted in real work, with a clear sense of direction.
Kilograph refreshed the identity and digital experience to bring greater cohesion and presence, refining the system to support where Treepublic is today and where it’s headed.
The brand now presents as steady and forward-looking. Rooted in real work, with a clear sense of direction.
The Treepublic logo system builds on an existing foundation, inspired by the idea of harnessing energy from the earth, with additional references drawn from the founder’s own experiences.
Proportions were adjusted, details simplified, and the overall form clarified to create a stronger, more balanced presence. These updates improve consistency across applications while preserving what makes the mark distinct.
Color
The palette was rebalanced to introduce warmth, light, and a greater sense of energy, bringing a more open and optimistic tone to the brand. Brighter, more expansive hues are paired with softer neutrals to create clarity and contrast, balancing stability with a quiet sense of optimism.
Typography
Typography complements this with a clean, contemporary structure that brings a sense of modernity to the brand, while remaining clear, consistent, and easy to engage with.
The website was restructured to more clearly present Treepublic’s core offerings across solar, battery storage, EV charging, and resilience systems, making it easier for users to understand and engage.
A streamlined interface and updated visual language introduce a sense of modernity while maintaining warmth and approachability, creating an experience that is intuitive and informative.
The identity extends into Treepublic’s fleet, translating the system into a bold, highly visible format that performs in real-world conditions and becomes recognizable, moving expressions of the brand.
